Wooden door companies still have a lot of room for development in 2011

 

 

Facing the new market economy environment, 2011 is a year full of difficulties and challenges. More and more companies have felt the pressure brought by the internal and external environment. Many companies choose to accelerate the pace of expansion or actively move towards , Transfer to third-tier cities, or extend product lines to increase market sales. Despite the increasingly fierce competition in the wooden door market, various wooden door companies still express that there is still room for development and there is pressure to be more motivated.

 

     The national economy is showing steady growth

 

     The domestic situation, the economic growth rate may reach 9%, energy prices may rise a few days ago, JP Morgan Chase released the 2011 China economic forecast report. JPMorgan Chase pointed out that China's economy will show a steady growth momentum throughout 2011. In particular, the simultaneous recovery and acceleration of global economic growth will support China's export industry. At the same time, supported by an improvement in the labor market and an appropriate increase in wages, domestic consumption may maintain a steady upward trend.

 

     Acceleration of government investment

 

     Although investment in real estate and related industries may begin to cool down, considering that the central government will strive to achieve the goal of affordable housing and local governments are beginning to deploy new projects in the "Twelfth Five-Year Plan", government investment growth may accelerate again.

 

    The country’s overall economy is growing at a rapid rate. However, in the face of various possible macroeconomic control policies and sudden energy price increases, companies should actively respond to and promptly respond while maintaining optimism about the macroeconomic situation in 2011. Correctly adjust.

 

     Industry Standard

 

     It is reported that the Ministry of Housing and Urban-Rural Development initiated the formulation of the "National Standard for Wooden Doors and Windows" in 2007. After more than three years of research, it will be officially promulgated in early 2011. The wooden door industry has long relied on industry self-discipline, lack of national standard constraints, and the market has mixed good and bad. Therefore, the industry's voice for wooden door standards is very high.

 

     Domestic wooden door companies mostly adopt customized non-standardized production. Wooden doors are tailor-made products with long delivery cycles and low factory production efficiency. Standardization issues have severely restricted the development of the wooden door industry. Nowadays, wooden doors are still in a labor-intensive industry where painters and carpenters gather. It is worth thinking about how companies can transform and upgrade, scale, standardize, and mass produce. Wooden door companies are currently trapped in low-level competition. Only by breaking the development bottleneck can they gain more space.

 

     New channel model for rural market needs to be developed

 

     As the government put forward the requirements for speeding up urban construction and energy saving in the countryside at the economic work conference, the real estate industry is also actively developing the construction of second and third-tier cities, bringing greater business opportunities to the wooden door industry. Industry professionals believe that more market opportunities this year are in the rural market. In 2010, a large number of wooden door companies entered the secondary and tertiary markets through "wood products to the countryside", and even expanded to the rural market.

 

     The rural market will show unprecedented sales momentum. However, in the face of this big cake, how companies can develop new channel models and win greater market share is more worthy of research.

 

    Personalized products in the young state of the fee market need to be subdivided

 

    Good macroeconomic conditions and strong market demand are only sufficient conditions for the industry to improve. In fact, even the most optimistic forecasters realize that the past rapid growth rates are gone forever. The wooden door market will return to the normal growth range from ultra-high-speed growth. In this process, companies must start again in adjustment.

 

     The so-called starting again is to rediscover the blue ocean, open up new market opportunities, cater to the consumer needs of the "post-80s" and "post-90s", and launch more young products as a company's strategy. As one boss said, “Now the post-70s and post-80s or even post-90s have installed houses. They are more personalized, and as a company, they must pay more attention to market segmentation.”