Intensified competition, building materials and furniture companies should strengthen innovation to meet challenges

Release Date: 2011-07-22 Source: China Famous Furniture

 

 

 

　　With the continuous development of my country's economy and society and the continuous improvement of the people's level, my country's building materials and home furnishing industry has developed more rapidly in recent years. At the same time, it has also attracted the attention of more enterprises and capital, and the competition has become increasingly fierce.

 

　　Building materials and furniture companies believe that with the intensification of competition, companies must actively improve their strength, strengthen their innovation capabilities, and comply with the ever-changing needs of consumers, in order to calmly cope with new situations and challenges and achieve greater development.

 

　　Forecast: Intensified competition in the overall wardrobe and other industries

 

　　After more than ten years of development, the development of my country's building materials and furniture industry has entered a new stage. Like the cabinet industry, a large number of leading brands have been born, and competition among various cabinet companies is quite fierce. As for the overall wardrobe industry, due to the short time it has appeared, the current competition is relatively calm. However, the overall wardrobe top ten brands Jingui overall furniture believes that with the entry of many companies and capital, the overall wardrobe industry will usher in more intense competition and elimination.

 

　　It is understood that since 2009, many companies and capitals that had nothing to do with the overall wardrobe business have begun to enter this industry, such as Midea Group. The actions of some overall wardrobe companies seeking or have already gone public have made the overall wardrobe industry more competitive. The person in charge of the overall furniture company of Golden Cabinet believes that the overall wardrobe industry will eventually enter an era of brand competition. More companies attach importance to this industry, which will make the overall wardrobe companies intensify their competition for the market and accelerate the development of the industry.

 

　　Current situation: the overall innovation ability of the building materials and home furnishing industry is weak

 

　　Intensified competition requires companies to enhance their strength and strengthen innovation in order to stand out in the market. However, well-known companies in the industry such as Jingui overall furniture believe that the current situation of the building materials and home furnishing industry, especially the overall wardrobe industry, is not optimistic. They said that low concentration, weak innovation capabilities, backward marketing models, and serious product follow-up and imitation are major problems facing the overall wardrobe industry.

 

　　The rapid development of some companies has shown that only by strengthening innovation and making continuous progress can we achieve rapid development in the emerging industry of overall wardrobes. It is understood that the well-known large-scale wardrobe company Jingui's overall furniture, through innovative product marketing models, constantly adopts new crafts and new materials, brand awareness and market share have greatly increased, and it has become the fastest-growing overall wardrobe company in China, and its growth Speed ​​attracts the attention of peers.

 

　　Entrepreneurs said that there are a large number of small and medium-sized enterprises in the overall wardrobe industry, the concentration is very low, and products and services are uneven. In order to make a sudden emergence in such an industry, build a brand, and gain a market, the company's innovation in all aspects is particularly important.

 

　　Suggestion: How to strengthen the construction of innovation ability

 

　　For building materials and furniture companies, innovation is so important, so how to innovate? Some industry companies that have made achievements in corporate innovation put forward several suggestions.

 

　　For example, improve originality and actively use new materials and new processes. This way, on the one hand, it can reduce the occurrence of product imitation and follow suit, on the other hand, it can provide users with higher-quality products. It is reported that the overall furniture of Jingui is through the use of advanced equipment and technology, and the use of Dare E0-grade healthy plates and other materials to provide consumers with environmentally friendly and cost-effective products, which have been recognized and welcomed by the market.

 

　　Secondly, innovate product marketing models, and actively utilize emerging marketing methods such as group buying and e-commerce. Some building materials and furniture companies, such as Qumei Furniture, have achieved very good results using e-commerce. Through the implementation of new marketing models in the industry, such as Jingui's overall furniture, more than 400 specialty stores have been established in Beijing, Wuhan and other places at a very fast pace in just a few years, and a complete sales network has been established across the country. The product can easily reach users.